While rumours have started to swirl over whether or not Samsung will
reveal their much-anticipated Galaxy S5 smartphone at Mobile World
Congress later this month, the organizing committee has confirmed that
they will indeed.
Samsung recently sent out invitations to
Samsung Unpacked 5, to be held at Mobile World Congress, and an
accompanying video hinted that visitors might get a glimpse of the
device. While it wasn’t confirmed, Mobile World Live confirmed the
rumours.
“Samsung is set to launch its Galaxy S5 smartphone at
Mobile World Congress this month, having announced its Unpacked 5 event
will be held in Barcelona. The company will hold an event on the evening
of Monday 24 February, marking the first time it has unveiled a
flagship device at the event since the Galaxy S2 in 2011,” they said.
Late
last year several media houses pegged the reveal around March with a
consumer launch in April, but Mobile World Live said that the date has
been brought forward – for several reasons. “The launch has been brought
forward due to lower than expected sales of the Galaxy S4. Bringing the
new device to market more quickly will enable it to reinvigorate its
performance after a tough Q4.”
They added that the S5 would be one
of the most important releases for Samsung. “The new flagship is
especially important for Samsung’s position in the high-end smartphone
market, where growth is hard to find and competition is fierce. In this
space, the company has lost some momentum following Apple’s latest
iPhone update.”
Charlie Fripp – Consumer Tech editor
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